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Playmobil extends Nick Jr. campaign and Playful Evenings sponsorship

Playmobil is continuing to support its retail distribution network through its latest advertising partnership with Nick Jr. The strategic campaign will now run until the end of October this year.

Creating bespoke idents for the coveted evening slot of 5pm to 7pm, Playmobil’s advertising placements will appear on Nick Jr. and Nick Jr. Too, as part of its sponsorship of Playful Evenings on Nick Jr.

The partnership is the latest in a number of UK broadcast campaigns for the brand, including a summer-long partnership with The Club with Bex, which runs 4-7pm on Fun Kids Radio. These hand-picked partnerships form an integral part of Playmobil’s commitment to retailers, as well as its expansion into the entertainment space.

Jamie Dickinson, marketing and display manager for Playmobil UK, said: “Our intention is to provide retailers with support via a comprehensive and targeted advertising programme, that also reaffirms our position as a much loved and well-respected entertainment brand.

“We have really enjoyed working alongside Nick Jr. and we look forward to seeing how the idents are received by the channel’s viewers across the UK.”

Virginia Monaghan, VP marketing, commercial and events, Nickelodeon UK and Northern and Eastern Europe, said: “Our partnership with Playmobil is a perfect fit for the Nick Jr. brand – they embody our fun-loving and adventurous values and we look forward to launching the sponsorship across the channel.”

This partnership from Playmobil’s UK arm coincides with a period of significant growth for the brand. Its recent new product launches include Tiny Paws Pet Hotel, Summer Villa and the Space Mission to Mars range.

Fans are also gearing up for the launch of the much-anticipated Playmobil: The Movie, which aims to introduce the brand to a new generation of families.

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