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Promotions, new appointments and an office move at The Insights People

The Insights People continues to expand, welcoming a raft of promotions, new appointments, and a move to a new office space along Oxford Street in Manchester.

The market intelligence company specialising in kids, tweens, teens and parents has made a series of promotions, as well as bringing in four new faces across its UK and US operations and “looks to build on a successful start to 2019.”

Since the start of the year it has brought in Leapfrog, Sky and SYBO Games as clients and expanded into France, Germany, Italy and Spain after the success of its US launch in 2018.

Jenny Kieras, who previously held the position of general manager, has stepped into the role of chief operating officer after playing an instrumental role in leading the business through a sustained period of growth. Meanwhile, Jonathan Watson has been promoted from product manager to chief product officer, where he will oversee the future development of The Insights People’s portal and the creation of the 48 insight reports produced each year.

On top of this, toy and licensing stalwart, David Martin has joined the outfit as chief commercial officer, bringing with him a wealth of industry experience, having previously held senior director roles at Crayola, Funrise and KD Group.

Martin will now be responsible for driving further growth, as well as working closely with the research team to develop the next generation of services that the company plans to launch later this year.

Over in the US, kids and family researcher Amy Henry arrives as a US insights and strategy specialist and will use her industry experience to expand the company’s offering in North America.

The company has also brought in Alex Rapley as client services manager, who will be responsible for leading client development and management, and Tom Musk as head of content, who will oversee the company’s content, PR and social channels.

Expanding the team means the company has outgrown its current Northern Quarter premises, so it is relocating to a new office on Oxford Street in central Manchester.

Chief executive, Nick Richardson, said: “2019 is going to be an extremely exciting year as we continue to grow and expand, and these additions and promotions are going to be key in helping us reach our ambitious targets. I am particularly delighted to welcome David, as his arrival is a further demonstration of our ambition to become the global leading specialist in kids’ market intelligence – a vision we are hard at work on and hope to achieve in the very near future.”

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