Spielwarenmesse 2020: “Bookings are off to a flying start”

Exhibitor bookings for next year’s Spielwarenmesse in Nuremberg have got off to a flying start, according to the show’s organisers with newcomers and returning companies already signing up for the 2020 event.

The world of toys is scheduled to gather again in Nuremberg from January 29 to February 2, 2020, with a sweeping number of show regulars booking their spot at the show nice and early. Spielwarenmesse reports that these will be joined by “a cavalcade of companies attending for the first time.”

The German firm Pichler Modellbau GmbH is returning to the fair after a break. The company can be found in the combined product group Model Railways and Model Construction, which was first presented in this new format at the last event.

Created in 2019, the new product group Electronic Toys will feature the UK Company WOW Stuff, which brings well-known licences to life. Firms still interested in exhibiting at the fair can complete their registrations at www.spielwarenmesse.de/en/application until June 30.

The Spielwarenmesse aims to help first-time exhibitors reach their full potential by offering a range of different packages and services. The StarterPackage makes it easier, quicker and less complicated for exhibitors to appear at the fair. Comprising everything from stand construction and furniture to electricity supply and cleaning, this package provides new arrivals with the most important basics.

The Product Launch Package has been created to shine a light on a new product. The package includes communication tools for targeting the trade and international media representatives. The Marketing Package includes measures for targeting trade visitors, such as a company listing in the Spielwarenmesse’s print and online media, entries in the exhibition calendar as well as ten free day tickets.

Free tutorials and check lists give exhibitors useful information on planning the fair, visitor marketing and following up business leads after the fair.

What’s more, the special and activity areas at the Spielwarenmesse give exhibitors the opportunity to present their products in a second location in addition to their actual stand.

All exhibiting companies can enter their products for the ToyAwards free of charge. The nominees and winners will be showcased in a central location in the TrendGallery throughout the fair and in a dedicated presentation area at the PressPreview.

The Innovation Show on the day before the fair gives exhibitors the unique chance to unveil their innovations to international media representatives.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Moonbug appoints Just Play as global master toy licensee for Little Baby Bum and other hit properties

Moonbug Entertainment has named Just Play as its global master toy licensee for several of …