Schleich is strengthening its marketing efforts across the UK and Ireland in what is shaping up to be a year of record growth for the firm here in the UK market.
Leticia Gibney has been named the firm’s new marketing executive, further strengthening the team and supporting its marketing activity across the UK and Ireland.
Gibney brings with her previous toy industry experience having worked for Mattel in Barcelona, with expertise in digital marketing and social media. She has previously held a number of marketing and business development roles outside of toys.
Speaking of her appointment, Gibney said: “I am very much looking forward to this new role and so excited to be back in the toy industry working for a great brand like Schleich which is seeing such strong growth.”
Paul Dearlove, Schleich UK’s trade marketing manager, further added: “We are delighted to welcome Leticia to the team and look forward to her joining us to help our rapidly growing business.”
Gibney will make her bow at the Toymaster Show next week, offering the executive the ideal opportunity to get to grips with the UK toy trade.