Licensed and outdoor toys specialist, MV Sports has been named among Nickelodeon and Spin Master’s award-winning partners at the pair’s first PAW Patrol Summit.
Last week, Viacom Nickelodeon Consumer Products and Spin Master held the first summit of its kind, recognising the accomplishments of retail and licensing partners with the UK pre-school property across the year. A total of five awards were presented by Marianne James, VP consumer products, Nickelodeon UK and Northern and Eastern Europe.
“We’re excited to be hosting our very first PAW Patrol summit, allowing us to celebrate all things PAW related and most importantly giving us the opportunity to recognise the truly outstanding work from our stakeholders that has helped to create our paw-some success story,” said James. “We’ve got a host of activity in the pipeline for our beloved pups and look forward to working with our partners.”
MV Sports took home Most Innovative Product for its Dream Den product – creating a PAW Patrol world in kids’ bedrooms, allowing them to create moments with the brand, with integrated lighting unique to the market.
Meanwhile, Dairycrest with Cathedral City won Best Hardlines Partner, and Aykroyds TDP won Best Softlines Partner, a long standing partner with the property, continually committed to innovating in their category.
Best Activation at Retail went to Home of PAW at Argos, which was delivered in May and October 2018. Argos delivered a fully integrated 360 marketing campaign that drove PAW cross category sales in addition to a full suite of Nick Jr. properties.
Primark took the award for Broadest Range at Retail, for its support in delivering ranges across a number of categories and significantly driving sales for the brand.
PAW Patrol is now in its sixth year and has been the number one pre-school property since 2016. It’s also the number one programme for ratings across Nick Jr. and Milkshake!, as well as being the most visited page on the Nick Jr. site.
The second UK based attraction is launching later this year in partnership with intu Lakeside and Parques Rieundas – ‘Nickelodeon Adventure’ with PAW Patrol being a key property as well as thePaw Patrol Little Heroes Awards return for a second year.
The consumer awards campaign driven by Spin Master aims to honour little heroes across the country who have overcome adversity, shown outstanding bravery or gone above and beyond for a friend in need. Submissions are open now http://pawawards.co.uk/.
In September Nick Jr. is launching the first pop up dedicated PAW Patrol channel, a testament to the property’s popularity and ability to increase network strength during the back to school months. Also in September, a new range of consumer products will hit shelves – from plushes, vehicles and a new lookout tower – all Mighty Pups themed to go with new superhero themed content on the channel.
Ready Race Rescue themed content will land in 2020.