Universal and LEGO detail new DreamWorks Trolls construction sets

Universal Brand Development and the LEGO Group have forged a new agreement to launch a range of construction sets based on the DreamWorks Animation film franchise, Trolls. The new range is inspired by characters and scenes from the forthcoming feature film Trolls World Tour.

“We are excited to build upon our successful partnership with Universal by adding the popular Trolls franchise into our collection,” said Jill Wilfert, vice president, licensing and entertainment for the LEGO Group. “The first film was a colourful celebration of positivity that appealed to a wide audience, and we see a lot of potential in the Trolls’ universe to inspire compelling, creative play experiences.”

DreamWorks Animation’s Trolls premiered in theatres in 2016 and has grown to become one of the largest global entertainment brands. The sequel title, Trolls World Tour, will premiere in theatres globally in spring 2020, and episodes of the original series, DreamWorks Trolls: The Beat Goes On!, are now streaming on Netflix.

“We’re thrilled to be expanding our partnership with the LEGO Group to include the Trolls franchise,” said Joe Lawandus, senior vice president and general manager, North America Consumer Products, Universal Brand Development.

“Our collaboration with the LEGO Group will bring the Trolls’ vibrant world to life with construction sets that inspire creativity and open up new and exciting play patterns for the brand.”

Details of the LEGO collection will be revealed at a later date.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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