A Girl for All Time brings crowdfunding platform in house in industry first

A Girl for All Time, the company behind the award-winning dolls designed to portray moments in history is looking to switch up the crowdfunding scene, by bringing efforts in house.

In what is recognised as an industry first, the company is trialling a crowdfunding initiative that is shunning platforms like Kickstarter and Indiegogo in favour for their own dedicated platform, allowing the company to appeal to its fans direct.

Four projects are currently lined up for the company’s crowdfunding platform, including Lydia the Georgian Girl, Max the Modern Boy, Matilda the Tudor Girl and Amelia’s Tea Set. These will be joined by an additional three projects, bringing the full complement to seven.

The move has been initiated by Frances Cain, founder and CEO of A Girl for All Time who has previously found the likes of Kickstarter and Indiegogo “too constricting”.

“Yes, we are eschewing traditional crowdfunding platforms like Indiegogo and Kickstarter and doing it all ourselves,” Cain told ToyNews.

“Crowdfunding has evolved and finding the means to manufacture has to be more flexible for small companies like ourselves, and crowdfunding the old fashioned way can actually be quite constricted.”

The company’s crowdfunding platform will be hosted on its US site and will launch on May 19th.

“There will definitely be a learning curve as week go, but I am excited about it and keen to see if it will work,” added Cain. “It’s a great way to do market research and then immediately act on that market research with no lag time between proof of concept and then going into production.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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