Zuru brings Pinkfong’s Baby Shark brand into its Robo Alive shoal

Zuru has today detailed its partnership with Pinkfong to produce a range of Baby Shark bath toys that will now sit within its Robo Alive brand portfolio.

Created by global entertainment brand, Pinkfong, Baby Shark has been an unprecedented phenomenon across the globe. The viral tune has amassed 2.6 billion YouTube views, charting at number six on the UK Official Singles Chart and Top 50 on Billboard’s Hot100 for 16 weeks.

Zuru’s new Baby Shark range includes Baby, Mummy, and Daddy Shark bath toys which all sing the viral sensation song once placed in water.  The range will be available at retail in the UK market from September 2019.

Zuru’s Robo Alive brand already includes the best-seller, Robofish, Attacking T-Rex and this year’s latest addition – Dragon. Using robotic enhanced motion sensors, each of the designs are created using realistic characteristics while retaining an affordable option within the interactive and tech toys market.

Latest figures for the brand indicate an unprecedented growth in sales with the Jan-Oct 2018 period showing a 117 per cent year-on-year upsurge in global sales and UK data reporting a doubling of sales by the end of December 2018.

“Robo Alive is one of our most popular and best-performing IPs,” said Renee Lee, global marketing director.”The addition of Pink Fong’s Baby Shark line is a really appealing and on trend item for younger children to engage in the brand. We expect this to be an absolute hit for bath time play and have phenomenal support from all our retail partners.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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