Zuru’s newest Robo Alive additions bring ice and fire dragons to the toy box

Love it, loathe it, or you’re still choking on your own disbelief over how the latest episode played out, it’s true that a certain fantasy TV series is guaranteed to dominate chatter for the next month, at least.

Not ones to miss an opportunity, Zuru is now allowing us to play out our own fantastical good vs evil dichotomy with the launch of two new, nice and timely, characters in its Robo Alive range. Enter: Robo Alive Dragon, featuring the Fire Breathing Dragon and Ice Blasting Dragon.

Using enhanced robotic technology, both boast characteristics most often associated with dragons – walking, roaring, gnashing teeth, rotating head, adjustable wings and of course, breathing fire or blasting ice through an LED inside its mouth.

ZURU’s already well-established Robo Alive brand currently includes best-seller, Robofish followed more recently by the Attacking T-Rex, Crawling Spider and Creepy Coakroach.

“Robo Alive Dragon is set to be the most exciting addition to the range yet,” said Renee Lee, global marketing director, Zuru.

“2019 has already witness some huge tentpole entertainment events centred around dragons, so we expect this will be a super ‘hot’ item. We wanted to bring to life the battle between Fire and Ice and make this the perfect gift for under the Christmas tree.

“Housed in a huge box for only £24.99 the team have done a phenomenal job in creating a product that is true to the Robo Alive brand which brings customers exciting, innovative robotic toys at unbeatable prices.”

Robo Alive Dragon is being supported with extensive TV, digital and social campaigns plus in-store activations to bring the product to life.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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