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Schleich continues US retail expansion plans with shop-in-shop concept

Toy company and leading figurine manufacturer, Schleich is expanding its retail footprint across the US with the launch of a new shop within a shop concept across select toy retailers in the region.

The company plans to open as many as 25 Schleich shops within toy stores around the US by the end of the year, building on the three concept stores it already has in operation in Beverly Hills, San Mateo and Boston.

The concept is an extension of Schleich’s successful pop-up shop concept that it debuted at a local mall in its home market of Charlotte, NC, late last year.

“We are delighted with the early success of our retail initiative and look forward to expanding the Schleich flagship program to many more stores from coast-to-coast,” said Oliver Krause-Huckleberry, head of N.A. marketing, Schleich USA. “Our specially-designed flagship stores provide consumers with the full Schleich toy and brand experience, from our beautiful figurines and feature-rich playsets to life-sized animal models and more.”

Each 150- to 250-sq.-ft. Schleich brand experience will include branded signage and showcase the company’s individual figurines and play-sets for all six of its signature play worlds – Farm Word, Wild Life, Horse Club, bayala, Dinosaurs, and Eldrador Creatures®.

Retailers may also opt for display-sized figurine models, including a 15-foot T-Rex or life-sized Lion, Tiger or Horse, in addition to a play table for hands-on fun in-store.

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