Kidicraft magics up Harry Potter 3D puzzles in new Warner Bros partnership

Kidicraft has been handed the exclusive distribution rights to a range of Harry Potter themed 3D jigsaw puzzles for both the UK and Republic of Ireland.

The move comes as Warner Bros Consumer Products continues to roll-out licensing partnerships for its blockbuster Wizarding World of Harry Potter franchise, that now spans the Fantastic Beasts series of films.

The new Kidicraft collection uses artistic images from classic Harry Potter films, including the now iconic Hogwarts Express and Hogwarts itself. The initial range will feature 300-piece and 500-piece puzzles, each printed in high-quality, lenticular 3D, giving, what the firm says, is great depth and detail.

More products within Kidicraft’s Harry Potter line are scheduled to follow throughout the year.

Kidicraft director, Roy Greenwood, said: “Harry Potter is an iconic brand. We are very excited to announce this launch with further launches to come in 2019.” 

Kidicraft will have full domestic stock availability in August with pre-orders for the range now being taken.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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