Home / Highlight / UK sales surge 35 per cent for Bananagrams under Asmodee UK watch

UK sales surge 35 per cent for Bananagrams under Asmodee UK watch

The fast thinking word game, Bananagrams has seen an impressive year-on-year growth for Q1 in the UK of 34.8 per cent, according to the latest NPD data.

This increase in sales arrives exactly one year since Asmodee became the official UK supplier for the popular tile-placing tabletop game, which according to its owner, ‘appears to be making terrific progress under its new stewardship.’

The hit word game sees players using letter tiles to build grids of words as quickly as possible. Its fast pace game play and educational possibilities have been highlighted as key attributes for it to be the “game of choice for families and friends to play together.”

A key part of Bananagrams’ continuing growth is a committed, long-term strategy of exposure to creative talent such as writers, producers and actors – which has resulted in a number of high-profile appearances in TV shows and movies that serve to bolster the brand, as well as organic mentions on talk shows.

In 2018, the main characters of the film adaptation of Peter Rabbit were seen playing Bananagrams together – with the words visible in their grids offering clues as to their characters’ states of mind.

Meanwhile, the game’s recent TV appearances include Channel 4 sitcom Catastrophe, Australian perennial Neighbours and several major US shows such as Orange is the New Black, Billions, The Middle, Black-ish and more.

The actors behind Downton Abbey have even been spotted enjoying games together between scenes, while celebrities including Justin Bieber have featured the game on their social media.

Rena Nathanson, Top Banana at Bananagrams, said: “I’m delighted to see UK sales of Bananagrams soar this year. The whole team at Asmodee has a fantastic understanding of our game and where it fits in the market, so it’s no surprise that – in their caring hands – the game is flying off shelves and reaffirming its position as an evergreen favourite.”

Bananagrams has become a key part of the Asmodee UK’s Fun Fast Games range, which showcases the best titles that can be learned and played quickly across all ages.

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