The Good Toy Guide partners with Scandinavian Toy Institute in latest expansion

The Good Toy Guide is joining forces with the Scandinavian Toy Institute to bring its Good Toy certification and brand support to toy makers across the region.

The new partnership will enable toy manufacturers to gain the Scandinavian body’s certification if their products carry documented play and learning values. An accreditation will automatically entitle them to inclusion in the Good Toy Guide.

It is planned that this inclusion will then increase the commercial value of certification, providing access to the range of brand support services offered by the Good Toy Guide.

The Scandinavian Toy Institute’s (rather unfortunately named) STI certification focuses on ten areas of child development and is a more comprehensive certification process than the product assessments conducted for the Good Toy Guide. The STI certificate includes a test summary, making it possible for manufactures to communicate the developmental benefits of products alongside the key features.

‘The values of the STI Institute are very much aligned with those of the Good Toy Guide and the two organisations will be working together to ensure clients benefit from both the certification and the commercial benefits of inclusion in the Good Toy Guide,’ read a statement from Good Toy Guide.

Companies who already have toys in the Good Toy Guide will receive preferential rates on the STI’s services, providing enhanced insight from an international perspective and additional accreditation to further enhance consumer and industry trust in products.

Dr. Amanda Gummer, MD and founder, Good Toy Guide, commented: “We’re delighted to partner with the Scandinavian Toy Institute. Our two organisations are based on very similar principles of evaluating, highlighting and supporting toys with great play value and developmental benefits, so it’s a perfect synergy. The partnership will provide huge value to the STI’s clients and their Good Toys.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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