Home / Highlight / App game Crossy Road is eyeing collectables in new licensing push

App game Crossy Road is eyeing collectables in new licensing push

The global gaming company, Hipster Whale, has appointed Melbourne based licensing agency, Black Mint Licensing to represent its key brands Crossy Road and Piffle on the international market.

Crossy Road has enjoyed over 200 million downloads since its launch, and generated over $10 million in the first three months of launch, to become one of the world’s most successful App games of all time. 

It has also won multiple awards since its launch including Apple’s coveted Design Awards “Best iOS Apps.”

John Vasta, owner of Black Mint Licensing, said: “We are truly excited to be representing one of the world’s leading game developers in Hipster Whale. Gaming hits don’t come bigger than Crossy Road and we look forward to working closely with the Hipster Whale team to build a licensing programme which represents the game’s fun and quirky brand personality.”   

Key focuses for licensing will include collectables, promotions, paper goods and gaming related merchandise, as well as relevant brand collaborations. 

Vasta added: “We’re looking to sign partners to develop ranges which speak to the gaming audience and reflect the personality of the brand. We’ll be pursuing international fashion and lifestyle brands to develop unique, interpretive collections. Crossy Road is a true international brand so we’re confident anything we develop in this space will appeal to fans all around the world.”

Crossy Road still maintains a highly active user base, but with new development plans in place for the brand in 2019 and beyond, the team is looking to ramp up momentum for the IP.

Meanwhile, Piffle is a new character led multi-ball brick breaking game which launched internationally in December 2018. It has already had over 1.5 million downloads and a highly engaged user base. The game recently launched in China with download numbers set to increase strongly over the coming months.

Vasta said: “Piffle is already gathering a significant amount of users and we’ll be looking to develop product ranges which reflect the cute, “kawaii” and collectable nature of the brand.  Plush will be a key focus as well as collectables and stationery.”

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