Mattel’s popular Polly Pocket franchise has named Sky Brown, the world’s youngest female professional skateboarder as its new global brand ambassador.
The ten year old is one of the youngest girls to compete – and win a medal – as a professional skateboarding competition. Brown has been championed by the Polly Pocket brand for ‘challenging the status quo’ and encouraging girls to take on new adventures.
Just like Polly Pocket, reads a statement from Mattel, she embodies the brand’s message that Tiny is Mighty.
“I want to inspire girls around the world to chase their dreams no matter what,” said Brown. “When the Polly Pocket brand told me their messaging was ‘Tiny is Mighty’ I felt that they were describing me. I want girls to feel like they can just get out there and crush it, no matter what anyone else says.”
The year-long partnership will be brought to life through content across social and digital platforms. The Polly Pocket brand will also gift a one-of-a-kind micro doll set in Sky’s likeness to celebrate her skateboarding accomplishments.
Mattel re-introduced Polly Pocket last year, relaunching the brand in the original micro-scale size and compacts that made her a 90’s phenomenon. In the brand’s 30th year, with more than 12 million compacts sold, the Polly Pocket product line nods to this heritage, while reflecting an updated look for this next generation.
“Polly Pocket shows fans that tiny is mighty and we are proud to welcome Sky into Polly’s world as she brings that message to life and celebrates our brand purpose,” said a Mattel spokesperson.
“Our brand is adventure driven, showing girls they can accomplish amazing feats. The content we create inspires girls to take on big adventures and push the boundaries of their small world.”
Polly Pocket’s animated TV series returns to screens on 4th May, weekends at 3pm on POP. For additional information on Polly Pocket visit Polly’s YouTube Channel