Tomy International has tapped the former American Greetings and Hasbro executive, Greg Miller for the position of senior vice president of baby brands in the US.
Miller brings more than three decades of consumer product expertise to his new role, where he will assume leadership over The First Years, Boon and JJ Cole brands. The appointment is effective immediately.
Miller has worked previously for American Greetings, Hasbro and Newell-Rubbermaid. Most recently, he served as senior vice president of global marketing of Goodbaby Holdings, a global manufacturer of juvenile products.
Miller was also a key member of the RC2/ Learning Curve management team for seven years where he managed product development and marketing for all toy and baby brands.
“We are excited to welcome Greg to the Tomy team. His deep brand marketing and product development experience makes him uniquely qualified to steward our vital Boon, JJ Cole and The First Years brands in the years to come,” said Pete Henseler, president of Tomy International.
“His enthusiasm for this business combined with relevant category experience will help us continue development and implementation of strategies to drive sustainable growth of our baby brands portfolio.”