Vivid to make UK Games Expo debut with Goliath Games

Vivid is making its UK Games Expo debut this year in a move that underlines the firm’s new strategy and commitment to family engagement and board gaming.

The UK outfit will be enjoying stand out presence under its parent company, Goliath Games at the NEC event this May. UK Games Expo is the UK’s largest dedicated expo for tabletop games, attracting over 40,000 people across its three day run.

The company will be showcasing Sequence, Burger Party, Colour Smash and True Colors, offering consumers the opportunity to play the games and enter daily tournaments for Sequence. This is a move which sees Vivid sharpening its focus on experiential activations as part of a wider campaign to reach its key demographic.

“We’re looking forward to attending the UK Games Expo for the first time this year,” commented Darrell Jones, head of marketing at Vivid Toy Group. 

“We have a fantastic line up of family and party games, and the expo will provide us with an excellent opportunity to showcase these games to a captive and engaged audience. The show will serve as a fantastic way to kick off our marketing campaign in what is looking to be a busy and exciting year for us.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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