Vivid is making its UK Games Expo debut this year in a move that underlines the firm’s new strategy and commitment to family engagement and board gaming.
The UK outfit will be enjoying stand out presence under its parent company, Goliath Games at the NEC event this May. UK Games Expo is the UK’s largest dedicated expo for tabletop games, attracting over 40,000 people across its three day run.
The company will be showcasing Sequence, Burger Party, Colour Smash and True Colors, offering consumers the opportunity to play the games and enter daily tournaments for Sequence. This is a move which sees Vivid sharpening its focus on experiential activations as part of a wider campaign to reach its key demographic.
“We’re looking forward to attending the UK Games Expo for the first time this year,” commented Darrell Jones, head of marketing at Vivid Toy Group.
“We have a fantastic line up of family and party games, and the expo will provide us with an excellent opportunity to showcase these games to a captive and engaged audience. The show will serve as a fantastic way to kick off our marketing campaign in what is looking to be a busy and exciting year for us.”