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Spin Master: This is going to be a big year for Monster Jam at retail

This is going to be a big year for Monster Jam, is the message Spin Master is hammering home this season as the toy firm details an extensive retailer support campaign in line with its toy launch this spring.

Doubling down on its efforts to encourage and inspire retailers this year, Spin Master is delivering a dedicated Tour programme to coincide with each of the Monster Jam Live UK Tour events taking place across the UK next month. It’s also rolling out attention grabbing FSDUs themed around the action brand.

Spin Master’s official Monster Jam toy line will be landing on the market this spring and has been designed to highlight not only the firm’s ‘commitment to innovation in the toy space,’ but to delivering the thrill and appeal of the Monster Jam brand itself.

As its worldwide toy partner, Spin Master’s range of Monster Jam trucks incorporate “realistic features and new technology” that “embody the style and swagger of their real-life counterparts.” Each the trucks in the range come with BKT tyres, chrome rims, an authentic chassis with chrome detailing and a moulded driver.

It includes the new 1:64 scale diecast Monster Jam truck, of which there are over 100 to collect, all available in a one and two pack. Meanwhile, the 1:24 diecast models feature more details and graphics plus working suspension to absorb impact.

Also in the range is the 1:43 Rev N Roar Monster Jam Truck with Monster Jam sounds, alongside play-sets, including the Monster Jam Champ Ramp Freestyle play-set, and the Monster Jam Zombie Madness play-set.

On top of this, the Monster Jam range also features Monster Dirt, a new product from the makers of Kinetic Sand that mimics real Monster Jam conditions. Sets include the Starter and Deluxe kits.

Phil Hooper, Spin Master Toys UK commercial director, marketing, told ToyNews: “Our commitment to continued innovation is reflected in the meticulous details and features of the new line. Our Monster Jam trucks stand out for this very reason, and we thrive on pushing the boundaries of imagination and fun.

“We are excited that Monster Jam fans can simulate real action and play beyond the events they know and love.”

The experiential retail Tour will kick off ahead of each of the Monster Jam Live UK Tour events across the UK this May, coupled with what the firm describes as a “jam-packed marketing programme for the launch of Spin Master’s new Monster Jam line.”

The Tour offers young fans the opportunity to get up close to a real Monster Jam Truck as well as testing out the new toys by taking part in fun challenges and competitions.

“There are lots of exciting ways retailers can support our Monster Jam range year – from experiential hands on play experiences like out Tour programme to stand out FSDU’s that grab shopper’s attention,” continued Hooper.

“TV advertising will remain key to supporting our products, alongside extensive digital campaigns including influencer outreach to drive buzz and excitement amongst fans. It’s going to be a big year for Monster Jam in the UK.”

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