Clementoni gears for “year of growth” with Harry Potter and DC ranges

Clementoni is finding a footing with potential new retail partners, thanks to a new partnership with Warner Bros to deliver a raft of Harry Potter and DC themed puzzles.

The partnership underpins what has been highlighted by the toy firm as a year of growth ahead of it, both within retail and in terms of its portfolio of licensing partners.

Clementoni secured its deal with Warner Bros Consumer Products initially for a range of Harry Potter puzzles. This significant partnership for the toys, games and puzzles specialist has now been expanded to encompass Warner’s DC Comics brand.

Launching in June this year, the DC range will feature puzzles for both adults and children across Clementoni’s best-selling platforms such as the Impossible 1,000 piece, Panorama 1000 piece, and a 104 piece for pre-school puzzle fans.

Shahbaz Khan, UK country manager of Clementoni UK, told ToyNews: “Clementoni is renowned for working with top licensing partner and this is our first partnership with Warner Bros, and is extremely important.

“Both Harry Potter and the DC franchise are particularly exciting due to the amount of planned content for the brands, including new DC movies in the pipeline which will just see their popularity grow.

“We are already in talks with potential new partners in order to grow our business throughout 2019 and Harry Potter and DC are both key licenses for these retailers, so has been a valuable addition to our catalogue.

“Harry Potter and DC are both evergreen licenses loved by generations, so we are confident the range will do well. We know how popular our puzzles with consumers, so to expand the offering with two powerful licenses is a recipe for success.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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