Revell and Alpha Animation launch Super Wings kits with heavyweight digital campaign

Revell has struck upon a new deal with Alpha Animation to develop and launch a range of Super Wings themed construction kits to its popular Revell Junior Kit range.

The new range is set to take off with a raft of digital marketing campaigns aimed at the core audience of kids aged five to ten, as well as dads, over the key Easter, summer holidays and pre-Christmas shopping periods.

Targeted pre-roll campaigns will run across traditional YouTube channels, hitting over 130,000 views and will be supported by Google ad campaigns across the Google Display Network.

Revell’s Junior Kit Super Wings allows kids to transform the show’s characters Jett and Donnie from aeroplanes into robots. The easy-to-assemble construction toys feature moveable arms and legs and a selection of stickers.

“There is no other product quite like this in the Super Wings merchandise range, so we’re really looking forward to seeing this collaboration thrive alongside the property’s surge in popularity this year,” said Jamie Mabbs, country manager, UK and Ireland, Revell.

“The digital marketing campaigns will ensure strong sales amongst our established retailers and open new retail channels in the pre-school market.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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