Slime specialist, Zimpli Kids is continuing with its its plans for global domination, having seen a surge in sales and online views for its products across the Latin America region.
The firm now boats a healthy 6.2 billion views from independent reviewers worldwide for its hero products Gelli Baff and Slime Baff, marking a viral success that “has translated into international brand awareness and great sell through at retail.”
Now, according to the firm, the Latin America market holds “huge potential” for Zimpli Kids, who has just secured exclusive distribution in Argentina, Brazil, Colombia, Mexico, Uruguay, Panama and Dominican Republic. Already Zimpli Kids products have proved a hit in Brazil, where the brand has achieved over 42 million views on YouTube form Brazilian influencers.
Zimpli Kids has now secured distribution of their unique products in over 50 countries worldwide.
Head of marketing at Zimpli Kids, Jessica Coy, said: “We work closely with our international distributors to increase brand awareness in their territories. Zimpli Kids products have been a huge hit in Brazil, in 3 months we have achieved over 42 MILLION views on YouTube from Brazilian influencers reviewing Gelli Baff and Slime Baff.”
Sales director, Eejay Enyi, added: “We are delighted with the partnerships we have built so far in South America and we are looking forward to further expansion to grow the Zimpli Kids brand.”