The Toy Trust donates £10,000 to Mozambique’s Cyclone Idai relief efforts

Following the devastating cyclone that has hit South East Africa, The Toy Trust Committee has agreed to donate up to £10,000 on behalf of the UK toy industry to two charitable relief efforts to help in the region.

Christian Aid, Samaritan’s Purse and Shelter Box will all receive £3,325 from the Toy Trust, which will go towards providing vital emergency supplies and shelter tents to those that are worst affected.

Late March saw Cyclone Idai sweep across South East Africa, impacting upon central Mozambique in what has been called the most devastating storm to hit the region, having left some 500 dead and a further 1,400 being treated for cholera. It’s been stated that the full impact of the cyclone will not be know until water recedes.

As part of its overall mission statement, the Toy Trust aims to provide emergency aid in crises involving children and their families. Through the relief work of Christian Aid, Samaritan’s Purse and Shelter Box in the African countries affected, the Toy Trust’s donation will go on to help children and their families who need it most.

The Toy Trust felt compelled to act as local authorities, the United Nations, Red Cross, and other humanitarian agencies struggle to accommodate more than 146,000 displaced people and tackle an emerging new problem of th thousands of people left missing following the destruction.

Early guess work suggests that many of the missing may have found shelter in one of 155 displaced persons sites across Sofala, Manica, Zambezia, and Tete provinces. Others could have returned to their villages when the rain stopped.

 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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