Fundamentally Children partners with 360 Play for Good Toy Zone initiative

Fundamentally Children has secured a new partnership with 360 Play for its parent and family education-focused Good Toy Zone.

The first phase of this new partnership will see three play days, showcasing Good Toys in 360 Play’s Stevenage venue, with the Good Toy Zone team on hand to promote play and talk to parents about the benefits of the products.

With seven venues around the country, 360 Play has been eyed as ‘a great partner for the Good Toy Zone’. In a press release, Fundamentally Children stated: ‘We’re delighted to be able to increase the exposure that Good Toys receive to this highly targeted audience.’

Stuart Henry-Warby, centre manager of 360 Play Stevenage, said: “360 Play is very excited to be working alongside The Good Toy Zone to increase the opportunities for quality, family time, whilst also developing creative, imaginative, physical and social play within 360 Play centres.”

Companies with toys in the Good Toy Guide who are interested in participating in the 360 Play Good Toy Zones should contact Lauren at

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