The craft and hobby designer, Craft Buddy will be supplying the international conservation charity ZSL (the Zoological Society of London) two Zoos – London Zoo and Whipsnade Zoo – with products from its Crystal Art brand.
The new supplier agreement also includes a programme of in-store demo days, so that shop visitors can interact with Crystal Art products and understand how they work. This move is another step for Craft Buddy as its Crystal Art brand gathers momentum and consumer reach.
In the last 12 months the company has expanded its footprint from hobby stores, to toy and leisure outlets and concluded a nationwide TV home-shopping deal, audiences outside of the typical crafting enthusiast. Both Zoos have award-winning gift shops, having each won Best Museum/Visitor Attraction Gift Shop and “The Greats” Gift Retailer Awards.
Co-founder, Gary Wadhwani said: “We’ve been working hard to build a range of products that will work in a variety of different retail environments, so to have such an exclusive and award-winning flagship outlet such as ZSL on board listing our Crystal Art range, and for it to be performing so well, is a great achievement for all the team and our artists.
“We listen closely to consumer insight and market trends when designing our range, which is paying off as we can offer the right products to the right outlets so a win for everyone.”
The range at ZSL includes a large collection of wildlife designs in a variety of sizes, from the small Crystal Art stickers SRP £3.00 to the large framed Crystal Art canvases SRP £50.00.