Panini is launching a Tour de France sticker album as famous yellow jersey turns 100 this year

The race is on for collectors to become King of the Sticker Album this summer as Panini prepares to launch its first Tour de France sticker album.

The news was wonderfully first reported by the French newspaper, Le Journal du Dimanche, which detailed promotional posters featuring the defending champion Geraint Thomas and the Champs Elysées from the release in Paris.

Full details of the collection’s UK release are yet to be confirmed, but it is expected that it will be a celebration of the centenary of the Tour’s famous yellow jersey, first worn by Eugéne Christophe on July 19th, 1919.

The colour was inspired by the colour that organising newspaper l’Auto was printed on at the time.

Panini has previously created the cycling-specific Sprint sticker book collection in the 1970s, based around the professional sport. It was relaunched in 2009, but soon faded out. Cyclist writes that the Italian company has also produced a Giro d’Italia sticker book for the past two editions, with exclusive roll-out in Italy.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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