Amscan International welcomes Allison Moore back to role of licensing manager EMEA

Balloon and dress up manufacturer, and supplier, Amscan International Ltd has welcomed Allison Moore back to the role of licensing manager EMEA. Moore previously worked at Amscan from 2001 to 2010 within its marketing and product management arm.

During that time, Moore was responsible for managing the product lifecycle for party and balloon ranges across both Amscan’s everyday and seasonal categories.

In her new role, Moore will support Mel Beer, licensing director EMEA to develop and manage the licensed portfolio of partyware, balloons and costumes, becoming the first point for contact for licensors. She will also work closely with Amscan’s licensing assistant, Tricia Smith and the product, sales, finance and marketing teams.

Beer said: “Having worked together previously at Amscan, I am thrilled to welcome Alli back on board. Her prior company knowledge, coupled with her strong organisational skills, product and marketing experience make her an excellent addition to the licensing team.”

Moore added: “I’m very excited to join the business again and look forward to meeting with licensors to develop our portfolio further. There are lots of exciting developments already in the pipeline for 2019 and beyond, watch this space.”

Amscan’s licensed collection features over 80 licensed properties from leading licensors including Disney, Nickelodeon, Warner Bros., Universal, Hasbro and Mattel.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Star Editions launches online shop for hit preschool series CoComelon and Blippi in Moonbug partnership

The personalised giftware specialist, Star Editions has opened an e-shop for CoComelon and Blippi, featuring exclusive products and …