Amscan International welcomes Allison Moore back to role of licensing manager EMEA

Balloon and dress up manufacturer, and supplier, Amscan International Ltd has welcomed Allison Moore back to the role of licensing manager EMEA. Moore previously worked at Amscan from 2001 to 2010 within its marketing and product management arm.

During that time, Moore was responsible for managing the product lifecycle for party and balloon ranges across both Amscan’s everyday and seasonal categories.

In her new role, Moore will support Mel Beer, licensing director EMEA to develop and manage the licensed portfolio of partyware, balloons and costumes, becoming the first point for contact for licensors. She will also work closely with Amscan’s licensing assistant, Tricia Smith and the product, sales, finance and marketing teams.

Beer said: “Having worked together previously at Amscan, I am thrilled to welcome Alli back on board. Her prior company knowledge, coupled with her strong organisational skills, product and marketing experience make her an excellent addition to the licensing team.”

Moore added: “I’m very excited to join the business again and look forward to meeting with licensors to develop our portfolio further. There are lots of exciting developments already in the pipeline for 2019 and beyond, watch this space.”

Amscan’s licensed collection features over 80 licensed properties from leading licensors including Disney, Nickelodeon, Warner Bros., Universal, Hasbro and Mattel.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Moonbug appoints Just Play as global master toy licensee for Little Baby Bum and other hit properties

Moonbug Entertainment has named Just Play as its global master toy licensee for several of …