Whirligig gets in on online toy reviewing trend with its own toy testers

Independent toy shop, Whirligig is looking to tap into the online toy reviewer trend as it begins the hunt for toy testers to try out new products before it sells them.

The successful applicant will be tasked with trying out games, puzzles and activities that the shop is considering adding to its range. These will all be in line with the shop’s specialism of ‘things for children to make and do.’

In return for a two-minute video review, they will receive a new toy once every two months for a year, which they can keep afterwards, as well as a store discount.

“The only requirement is they need to be between five and ten, and they need to be able to collect the toys from the shop on a regular basis,” said Samantha Wood, Whirligig’s marketing assistant.

“All we ask is for them to do a review for each product they receive, and in that review they just have to talk about how they got on with it, and if the toy engaged them. They will be asked to take pictures as they’re making the product or playing with the product, and to send these to us along with a two-minute video telling us how they found it, did they like it, with a rating, and do they think the age that’s on the product is appropriate.

“We want honest reviews, as we don’t want to be selling things that don’t work.”

Whirligig has branches in Canterbury, Tunbridge Wells, Brighton and Chichester and stocks toys from 150 different suppliers. The shop is recruiting one reviewer for each shop to join its panel.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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