Haylie Duff and Moose Toys launch Pikmi Pops DoughMi range at LA event

Actress, cookbook author and kids’ fashion designer, Haylie Duff played second fiddle at an exclusive Los Angeles launch event over the weekend, where the star of the show was Moose Toys’ new Pikmi Pops DoughMi range.

The new doughnut-themed plush range from Moose Toys’ Pikmi Pops line took centre stage at an event that welcomed families, foodies and kids of all ages for doughnut-themed activities, that included a wall of some more than 300 plush doughnuts.

Actress and children’s star, Duff hosted the event.

“My daughter Ryan can’t stop talking about Pikmi DoughMis from Moose Toys,” she said. “All she wants to do is smell the sweet DoughMis and find the fun surprises inside. Now she’s on a mission to collect all 40 DoughMis with her friends.”

Toy YouTubers CookieSwirlIC, the GEM Sisters, Two Sisters Toy Style and Tic Tac Toy were also in attendance and hosted meet and greets with fans.

“We love our new Pikmi Pops DoughMi line, and it was so fun to see how much joy the toy brought to kids today,” said Alex Ries, senior vice president, head of US marketing and strategy, Moose Toys.

“It’s clear from watching our top influencer friends and the fans that we have succeeded at creating a unique boxing experience and a really special toy.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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