Bandai UK unveils launch campaign for Robozuna toy range

Bandai UK has unveiled its new launch marketing campaign to support its new Robozuna toy range this season.

The campaign will include two new TV adverts and heavyweight advertising campaign across linear TV, digital and social channels, all of which will showcase an extensive range of battling robots from the show.

Robozuna is an action-packed animated series, a co-production between ITV Studios and KidsCave Studios, which launched in autumn last year on CITV in the UK and on Netflix globally.

CITV is currently airing new episodes of the popular series on Saturday mornings.

Meanwhile, the campaign’s work was commissioned from London creative agency, Superhero and its creative director, Tom Williams, who said: “Robozuna is such an awesome series and our challenge was to demonstrate how well it translates across into a strong toy line.

“Our narrative driven creative recreates all the excitement of this bot battling world and the fun to be had within it.”

David Harms, Bandai UK product manager, added: “We believe Robozuna is the breath of fresh air that the boys action figure market has been waiting for and are delighted to have it as part of our 2019 portfolio.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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