EMBARGOED TO 0001 MONDAY MARCH 25 EDITORIAL USE ONLY Mia Pace, aged 9 from Leicestershire, at the launch of IKEA and BarnardoÕs ÔToy Stor-ageÕ points, which have been designed following research that found over 81% of parents admit they struggle to find storage space for their childrenÕs toys. PRESS ASSOCIATION Photo. Picture date: Monday March 25, 2019. The ÔToy Stor-ageÕ points will pop up around the UK and will provide customers with advice and in-store discounts. Photo credit should read: Matt Alexander/PA Wire

IKEA and Barnardo’s partner for Toy Stor-age points initiative

Swedish retailer, IKEA has formed an alliance with the UK children’s charity, Barnardos to encourage kids and families to donate their old and unused toys to those in need.

Results of a recent survey carried out by the retailer reveal that British children play with only ten per cent of the toys that they own. On average, British children own 114 toys, and more than 81 per cent of parents admit to struggling to find space for them in the home.

92 per cent of the 2000 surveyed said they still owned unused items, with a quarter (25 per cent) revealing thy would view themselves as an ‘everyday hoarder.’ Soft toys, dolls and board games were found to be the most held onto items in British homes.

More than two in five (42 per cent) of Brits revealed that they keep items they no longer need or use due to the sentimental value they hold. Other contributing factors include not being able to find the time (23 per cent), not knowing where to start (17 per cent), or where to store the items (16 per cent).

In response, and inspired by the upcoming sequel to the iconic children’s movie, IKEA has launched ‘Toy Stor-age Points’ in eight stores across the UKrunning from March 29th to 31st. At these stations, visitors can gift their preloved toys to the UK’s largest children’s charity, Barnardo’s. The charity will then sell on donations in its shops to raise money for its services, which help more than 301,000 vulnerable children, parents and carers across the UK.

Customers who donate their unused toys will be given a £10 discount when they spend £70 on any of IKEA’s toy storage solutions.

Marcos Tejedor, storage sales leader for IKEA UK and Ireland, said: “We’re thrilled to be partnering with Barnardo’s to launch Toy Stor-age donation points across the UK. Finding the space and suitable storage for your family’s belongings can be overwhelming, especially if your child has copious amounts of toys.

“We at IKEA want to help the nation create a more organised life at home. By allowing our customers to re-gift their preloved toys in exchange for discount on our storage collections, we’ll ensure families can keep track of their belongings so they don’t go unused again.”

Chief Executive of Barnardo’s Javed Khan, added:”As thousands of pounds worth of toys sit unused in cupboards across the UK, we urge families to consider donating them to Barnardo’s through IKEA’s campaign.

“Not only will other families have the opportunity to enjoy these toys, but your kindness will help to raise money for our front line services supporting hundreds of thousands of vulnerable children, young people, parents and carers across the country.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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