The smash hit YouTube channel ChuChu TV is making its move for the toy industry, having named Brandgenuity its licensing agent for North America. The appointment was made by the digital brand’s master global licensing agent, Dream Theatre.
Together, Dream Theatre and Brandgenuity have detailed their plans to expand the ChuChu TV brand and its assets to publishing, toys, back to school and more, as they build a comprehensive licensing portfolio around the YouTube channel.
ChuChu TV is recognised as a dominant force in YouTube’s pre-school entertainment, boasting 23 billion views and 36 million subscribers. The hit channel ChuChu TV Nursery Rhymes and Kids Songs reimagines classic nursery rhymes and songs, including The Finger Family and Wheels on the Bus.
Meanwhile, ChuChu TV Surprise Eggs Learning Videos aim to educate children about discovery while having fun.
“We are thrilled to be collaborating with Brandgenuity,” said Jiggy George, founder and CEO of Dream Theatre. “The team’s passion for ChuChu TV’s mission, combined with its expertise in building strategic licensing programs, was just what we were seeking. Above all we were looking for ingenious ideas and big thinking as we all enter this new territory of digital property expansion.”
Vinoth Chandar, founder, CEO and creative director of ChuChu TV, added: “We are delighted about this partnership which paves the way for kids in North America to have ChuChu TV products and services, and to engage with the brand in a meaningful way. We are sure that it will bring them as much joy and learning as our content.”
ChuChu TV is among the top YouTube Kids brands in the world. Launched in 2013, it has become a global phenomenon, with a wide audience from around the world averaging 500 million views per month across its family of channels.
The channel’s audience spans kids aged two to eight, many of whom view along with their parents as well, with the US being one of the top three territories for ChuChu TV, accounting for 3.5 billion views and 4 million subscribers.
Dream Theatre and Brandgenuity plan to expand the ChuChu TV brand and its assets to publishing, toys, back to school and more.
“We are very excited to build this program,” said Jay Asher, partner at Brandgenuity. “The ChuChu TV brand has all the distinguishing assets retailers and licensees need to succeed: unique characters, memorable music, endless rich content and an engaged audience that feels a true emotional connection.”