Little Tikes hits the road with UK-wide Big Play Tour this Easter

Little Tikes is embarking on a UK-wide tour this spring as it celebrates its milestone 50th anniversary year in the industry with its Play Big campaign.

The iconic pre-school brand will bring its campaign to parents and children across the country, encouraging more families to play, be active and create new memories together.

Launching on Saturday, April 6th at intu Lakeside, the Play Big Tour will run until April 20th and will visit five shopping centres in total, including Westfield, intu Merry Hill, intu Metrocentre and intu Milton Keynes.

A 12m x 12m creative play space will appear at each shopping centre location, fitted out with giant Little Tikes product for adults to indulge their inner child, including a Rocking Horse, My First Slide and Cozy Coupe. Iconic products will also be at the forefront of the tour, ready for kids to release their creative and playful side.

Michelle Lilley, head of marketing for Little Tikes UK, said: “This is one of many activations we’re embarking on as part of our celebratory year and we’re so excited to be launching our Play Big tour. 

"We couldn’t think of a better way to celebrate our milestone year than engaging with the UK through play.

“We’re aware that busy parents don’t often get the chance to play with their children as much as they’d like, the tour will encourage parents to take some time out, make memories and play together. We’re welcoming parents, grandparents, guardians, aunties and uncles to come and celebrate play with us over the Easter Holidays.”

The Play Big Tour Dates:

Saturday 6 April & Sunday 7 April

  • Intu Lakeside

Wednesday 10 & Thursday 11 April

  • Westfield Shopping Centre

Saturday 13 & Sunday 14 April

  • intu Merry Hill

Tuesday 16 & Wednesday 17 April

  • intu Metrocentre

Friday 19 April & Saturday 20 April

  • Centre:MK

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