Magic Box welcomes former Schleich and Epoch man Greg Bass to the team

Magic Box UK, the firm behind the likes of Zomlings and the hit collectables line SuperZings, has appointed a new UK and Ireland national Account manager in the shape of Greg Bass.

In his new role, Bass will be responsible for managing the National and Key accounts in the Toy Channel, bringing six years of industry experience to the position, having previously worked at Schleich and most recently, Epoch.

Julia Cake, commercial director, Magic Box Toys, said: “We are delighted to welcome Greg to Magic Box, his sales and operational experience will be a great asset to continue building the growth of Magic Box in the UK and Ireland”.

Bass added: “This is a brilliant time to be joining the company – not only has Magic Box evolved its collectable offering into the toy aisle with bigger play-sets to extend the play pattern, but the company is also exploring some key toy trends and themes with its newest IP, MojiPops, which is already getting a fantastic response.”

Magic Box has seen success with its collectable brand SuperZings, which is now onto Series 3, and new brand, MojiPops. SuperZings are everyday objects brought to life in a fun, comic ‘Hero vs Villain’ rivalry theme. Clad in iconic superhero capes and eyemasks, there are more than 80 multi-coloured characters to collect, each with a matching ‘rival’.

Meanwhile, MojiPops Series 1 is made up of everyday objects brought to life as unique, fun-loving characters with an array of colourful emotions based on popular emoticons. From an ice cream to a cactus, a television to a pillow, each 90p blind-bagged character has a removable double-sided face: flip it over to switch between emoticon-based expressions depicting a huge variety of sentiments, or even swap faces completely with another character in the collection.

Children can switch their character’s mood from sleepy to happy, sad to cool, angry to yummy – there are six different-coloured face pieces, each with two distinct emotions to alternate between.

There are 90 different characters to collect, from the worlds of pets, home, nature, travel, music, food and sport, including six ultra-rare Glitter MojiPops.

Bass can be reached on

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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