ChiTAG’s Mary Couzin handed I.D.I.O.T Award at the 2019 Toy Inventors’ Dinner

It was ChiTAG’s Mary Couzin that was handed the prestigious I.D.I.O.T. (International Designer and Inventor of Toys) Award at this year’s Toy Inventors’ Dinner, hosted at London’s Kidzania earlier this year.

Its 36th annual event this year, the evening is a forum for toy inventors and manufacturers to get together informally during the UK Toy Fair. The I.D.I.O.T. award – first launched in 1988 – is given as a tribute to luminaries who have made outstanding contributions to the industry.

Couzin got her start in the toy industry as a designer of toys and games while working as an independent inventor, both self-producing and licensing, before turning her efforts to celebrating and helping toy and game inventors with the Toy & Game Inventor of the Year Awards, Toy & Game Innovator and Inventor Conferences, the Young Inventor Challenge and the Chicago Toy & Game Fair.

ChiTAG’s Inventor Conferences and Awards are largest in the world, and the Chicago Toy & Game Fair is the largest public toy and game fair in North America. This November marks the event’s 17th year.

Meanwhile, also acknowledged at this year’s Toy Inventors’ Dinner was Tricky’s Geoff House and So Sound who won the WITTY (Winning Inventor Toy of the Year) Prize for Identity Games’ Tweet Beats.

Now in its seventh year, the WITTY Prize is presented to the inventors of a product introduced in the preceding year and judged by Inventors’ Dinner attendees to be the most exciting or inventive.

Every year, the event selects a charity to raise money for on the night. This year saw £2066 raised for CLIC Sargent, a charity that fights tirelessly to stop cancer destroying young lives.

For more information on the Toy Inventors Dinner, email

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