Amazon has outlined its plans to open ‘dozens of supermarkets’ across the US, according to reports.
The online shopping giant is turning up the heat in its fight with the major grocers with hopes to open its first supermarket in Los Angeles by the end of the year. The firm has signed leases to open at least two others next year.
Insiders have also told the Wall Street Journal that Amazon is looking at buying up regional grocery chains with about a dozen outlets each as part of a plan to broaden its business.
The new shops would be separate from Whole Foods, th chichi organic supermarket chain.
Commentators have suggested that the new stores, aimed at more mainstream customers, could carry items from big brands and compete with names like Walmart, Target and regional grocers.
An Amazon representative has stated that the company did not comment n rumours or speculation.