Takara toy company founder Yasuta Sato dies aged 94

The founder of Takara toy company, Yasuta Sato passed away on February 26th at the age of 94. His close family held a funeral and a farewell event will be held at a later date.

Sato was born in Fukushima and founded the company that was the precursor to Takara Co back in 1955. The firm changed its name to Takara in 1967 and went on to have hits with Licca-chan dolls series and the LIFE board game.

Sato retired initially in 1994, but returned to the company to serve as president and CEO from 1999 to 2000. HIs final retirement was in 2002.

By 2006, Takara had merged with the toy giant TOMY to become Takara Tomy – known as Tomy overseas. At the time of the merger, TOMY was the second largest toymaker in Japan, behind Bandai and Takara was the third.

Merged, the company managed brands such as Transformers, Zoids and Pokémon.

Takara Tomy is also the creator of the Shinkalion and Tomica Hyper Rescue Drive Head Kido Kyukyu Keisatsu toy and multimedia franchises in Japan.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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