Rollplay names Hasbro’s Jeffrey Popper as new CEO

The parenting products company Goodbaby International, has named Jeffrey Popper as its chief executive officer of Rollplay. 

Rollplay is the manufacturer of e-vehicles for children covering more than 40 countries around the globe and aims to help encourage safe, independent and active fun for kids.

Popper has more than 14 years’ experience in executive positions at Hasbro, Inc. as the global brand strategy and marketing leader for a number of Hasbro’s global franchise brands including Transformers, My Little Pony, Nerf and Play-Doh. 

With his extensive experience and strong ties in the industry, Mr. Popper is well-suited for setting and executing the strategic direction and maximising the business performance of Rollplay.

Mr. Martin Pos, CEO of Goodbaby International, said: “I am delighted to announce the appointment of Mr. Popper as the Chief Executive Officer of Rollplay. 

:We believe that his ample experience in the industry will bring more new ideas to Rollplay and further strengthen our foothold in the market.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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