Now Mattel’s fashion icon Barbie moves into travel in latest licensing push

Mattel’s iconic fashion doll brand, Barbie is collaborating with the luxury luggage brand, Samsonite to launch two new collections for young travellers.

The partnership will witness the launch of An American Tourister branded, six piece collection and a Samsonite branded collection.

The American Tourister ‘Modern Glow Barbie’ range is designed for women on the go, and includes a selection of black travel bags each featuring a pink holographic detail of the iconic Barbie logo. 

The fashionable hard side American Tourister Wavebreaker Barbie Spinner carry-on cases are available in 55cm and 65cm, whilst the assortment of soft sides consists of a 55cm soft side spinner, waist bag, shoulder bag and backpack to complete the sleek collection.

The exclusive Barbie x American Tourister will be available in selected stores in May 2019.

Meanwhile, the Samsonite ‘Neodream Barbie’ collection is designed to inspire little girls and women to travel in style and will be available from September 2019.

This partnership is the latest in an exciting strategic rollout of the Barbie brand in key licensed categories in this iconic anniversary year.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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