Skyrocket expands into the UK with former Bandai exec Amy Saunders taking lead

The US toymaker Skyrocket is expanding its presence here in the UK, appointing the former Bandai UK executive Amy Saunders as general manager of operations across the region.

It’s all part of the firm’s extensive global growth plans and will see Saunders take up the role as of March 1st this year. She will take the lead in continuing to establish Skyrocket’s brands here and increase sales.

Skyrocket UK is located in London and officially began to liaise with UK retailers at London Toy Fair in January 2019.

Saunders said: “After a happy 18 years with Bandai UK this is a whole new chapter for me in the toy industry and for my career as a whole. When faced with the opportunity of this new challenge, the proposition was irresistible. 

"I am looking forward to being a part of Skyrocket’s launch of their innovative and exciting new products at retail.”

The company is known for its award-winning and propriety brands, including Pomsies, a top-selling toy and Plush Toy of the Year nominee in 2018, Grumblies interactive plush pets, and the innovative Sky Viper Drones. 

This year, Skyrocket is gearing up for the launch of Blume, a line of collectable ‘blooming’ dolls; Pomsies Lumies, the next generation of Pomsies interactive pom-pom pets with a colourful and musical twist; and new waves of the best-selling Pomsies and Grumblies interactive plush pets.

“It is the perfect time to firmly establish our Skyrocket UK office, when worldwide sales are at an all time high,” said Shari Mann, senior vice president of international sales, Skyrocket. 

“Skyrocket UK will allow us to keep pace with consumer demand of our products in one of our largest global markets. Together with Amy, we look forward to working with our UK retailers directly to make Skyrocket products widely available in the country. 

"The vast experience she brings will be invaluable in achieving the ambitious goals we have for years to come.” 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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