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National Geographic and Topps partner on successful, sustainable sticker collection

The National Geographic has partnered with the collectables specialist Topps for the launch of its new National Geographic Kids Animal Sticker Collection.

The range will launch across multiple markets throughout EMEA and LATAM, beginning with the UK, offering more than 200 stickers to collect, including special foil and shaped stickers.

The collection can be placed in a special National Geographic Kids-branded sticker album containing information about the animals, as well as tips on how to help the environment, animal and world facts and, of course, cute pictures of animals.

The range arrives with a strong message of sustainability, supported by Topps who is using biodegradable packaging and a biodegradable polybag for the UK and oxo-biodegradable polybags for the international markets.

Both of these are new forms of packaging for Topps and are being used specifically for the National Geographic collection. It’s a feature that Topps hopes to eventually roll out across its other licensed collections in the near future.

The stickers – like all of Topps’ stickers have been for a number of years – use Forest Stewardship Council approved material.

The Animals Sticker Collection is supported by online and magazine ads including a national newspaper campaign, in which The Sun gave away a free sticker album with a retail partner.

Steve Conner, UK sales director for Topps, said: “The success of thi partnership clearly demonstrates the popularity of both National Geographic Kids magazine and National Geographic’s unparalleled TV, publishing and online coverage of the animal kingdom.

“We are delighted with the response from all sectors of retail to our first National geographic sticker collection.”

Maria Maranesi, vice president consumer products and publishing, Europe and Africa, national Geographic Partners, added: “The reach of both topps and National Geographic in the kids’ market makes this an ideal partnership and one that has clearly delivered.

‘This is a delightful, desirable and insightful sticker collection.” 

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