The new CGI animated pre-school series for CBeebies, Tinpo has achieved ‘strong engagement’ for a recent digital campaign to support creativity and problem solving among children.
To promote the run of new episodes on the children’s channel, the show’s co-production company Cloudco Entertainment developed a national campaign across digital media, editorial and influencer marketing which delivered almost 10 million impressions.
The main focus of the campaign was on bloggers, UKMums.TV and across social media and was amplified by promotion in TV listings and to parenting press. The online activity included reviews from 20 high profile family bloggers and a Tinpo takeover for two weeks on UKMums.TV.
The site hosted reviews, competitions and newsletters along with features that provided parental advice and kids’ activities as well as an endorsement from the industry’s own Dr Amanda Gummer.
Daily competitions also ran on social media, while Twitter saw over 7.4 million impressions in an hour, reaching more than 650,000 users and trending for part of the party.
Sean Gorman, president for Cloudco, said: “Tinpo is clearly resonating with children and their parents. We are delighted with the success and huge reach of the campaign and the way that young children and parents have taken Tinpo and his team to heart.
"Resourceful and imaginative, they’ll go the extra mile to help out their fellow citizens, finding solutions which are never the most practical but always the most creative, surprising and fun. Their adventures get children excited about ideas and inspire them to feel that anything is possible.”
Tinpo follows the adventures of Tinpo and his team – the wildly imaginative problem solvers for the citizens of Tinpotown. The 78 x 7’ series encourages young children to think outside the box and features local heroes of the community who are devoted to each other and to the larger goal of creating a better world.
Tinpo is a co-production from Cloudco Entertainment, OLM and Dentsu Japan for CBeebies.
Cloudco Entertainment holds the global distribution and licensing rights for the series and recently appointed licensing agency The Point. 1888 to manage the brand in the UK.