Retailers ‘confirm high demand’ for Character Options’ Mighty Beanz launch

Character Options’ Mightby Beanz Golden Beanstalks have started to sprout in locations across the UK following the launch of the firm’s nationwide campaign.

It officially took root last week, when on Friday, February 15th, a string of almost 60 locations across the country launched the range to customers with the limited edition Beanstalk shaped FSDUs with Golden Slam Packs.

Smyths Toys Superstores and The Entertainer were among the retailers to take part in the campaign with each separate location receiving 48 Golden Might Beanz Slam Packs for lucky consumers to snap up.

The event has been accompanied by its own website, TV shout outs, digital pre-roll and YouTuber activation. Initial sales results are now in with participating retailers reportedly ‘confirming high demand for the packs.’

According to the firm, before the launch of the product to physical retail, ‘tens of thousands of visits were made to the countdown page to see where the Golden Beanstalks would grow.’ Since the launch, traffic has more than doubled with over 100,000 visits to the interactive Beanstalk Map, the company has stated.

Kathryn Ludlum, Character Options’ brand manager, said: “Operation Golden Beanstalk has taken a lot of collective organisation but the amount of additional awareness for Mighty Beanz it has created has made it extremely worthwhile.

“The sales figures coming through are tremendous both for the Golden Slam Packs and across the collection. This latest initiative will definitely add to the collectability for the brand.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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