Hasbro has unveiled a slate of new product launches at this year’s New York Toy Fair that includes a haul of Nerf blasters that take inspiration from the world of Fortnite.
The range includes the Nerf Elite Fortnite SP-L, the Nerf Elite Fortnite AR-L and the Nerf Fortnite Microshots assortment, all of which will be available to retail from April this year. It’s the latest to emerge from Hasbro’s ongoing partnership with Epic Games and the Fortnite IP.
The five day event held at New York’s Javits Centre also played host to the unveiling of a new raft of Play-Doh products that features the Play-Doh Stamp ‘N top Pizza Oven, the Play-Doh Popcorn Party Play Food set and the Play-Doh Tootie Ice Cream set. This range will be available from AW this year and taps into this year’s identified foodie theme trend.
Supporting this year’s Explosive Entertainment trend, the Transformers IP receives another injection of innovation in the form of the Transformers Toys Cyberverse Spark Armour Ark Power Optimus Prime Action Figure. The new Optimus Prime toy stands at 12 inches tall and will be available from AW this year.
Meanwhile, My Little Pony sees the launch of My Little Pony Oh My Giggles Pinkie Pie for kids aged three years and upwards, while the Baby Alive Happy Hungry Baby Doll is geared at kids aged four and above.
The Power Rangers IP is hgh on Hasbro’s agenda with the launch of the Power Rangers Beast Morphers Cheetah Beast Blaster, and the Power Rangers Beast Morphers Beast X-Electronic Saber, while in games LOL Surprise has entered the world of Monopoly and Hasbro has entered the world of Tiny Pong Solo Table Tennis with its very own game.
Furreal Cubby, the Curious Bear rounds out Hasbro’s offering as it readies to launch this AW.