Board game designer Rachel Lowe launches new Call the Midwife licensed title

The renowned board game designer Rachel Lowe has launched a new licensed title in time for Mother’s Day with the Call the Midwife board game.

Set around East London, players become the midwives of Nonnatus House, charged with overcoming obstacles as they journey the board trying to deliver as many babies as possible.

Much like the TV show, any number of banal occurrences can set you back – perhaps you get a bicycle puncture or are diverted to the surgery to assist Dr Turner, making it a race to get back to Nonnatus House to find out where your next delivery will be.

The launch of the title follows the success of the show’s Christmas Special, which was watched by 9.6 million people and voted the best TV show of Christmas Day in a Radio Times poll, as well as the current series on BBC One.

Rachel Lowe, from Portsmouth, is a well-known creator of board games, and in 2017 released the official Jumanji board game based on the game from the original movie. The title quickly landed top of the UK Amazon ranking in the board games category, running in the position for two years alongside Cards Against Humanity and other best sellers. 

Being a huge fan of Call the Midwife, Rachel designed the new game, alongside a 1000-piece puzzle and a card game. 

She said: “Call the Midwife is such a great show which we can all become emotionally connected to. I talk about the show with my own mum. 

"The characters are relatable, and the story lines stir something deep inside us. I’m thrilled to be part of this world and bring the game to fans across the country this Mother’s Day. But it is a game for all the family and even if a player isn’t a fan of the show or know the characters they’ll be sure to enjoy the game.” 

The game takes about an hour to complete and players take the characters of one of the midwives from the show. The midwife who delivers the most babies wins the game.

The game is available from has just been stocked by select John Lewis stories across the UK.

The Call the Midwife game is part of a collection of games and activities Lowe has brought to market. She has recently released a 500 and 1000 piece puzzle of Laurel and Hardy to celebrate the release of the new movie Stan & Ollie.

Fresh from last year’s cinema hit Hotel Transylvania 3, Rachel has devised the board game, 100-piece jigsaw puzzle and snap game to accompany the film, which game out on DVD in the Autumn.

In this game, Drac and Mavis are embarking on a cruise ship adventure with the whole Drac Pack. Players have to compete in cruise ship activities and collect must-have travel accessories. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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