Mattel has detailed a new slate of 22 animated and live-action TV programmes based on the company’s globally recognised characters and franchises.
The slate of new programmes now in development at Mattel Television will be created for multi-platform distribution and are based on the company’s rich IP portfolio. It will encompass a range of genres including action adventure, humour, game shows and more.
Ynon Kreiz, chairman and CEO of Mattel, said: “With the proliferation of broadcasting and streaming platforms, there is a growing demand for high quality content driven by global brands.
“Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We have countless opportunities to bring these brands to their fans through episodic programing that will capture the imaginations of kids and families worldwide.
“This marks another important step to capture the full value of our assets as we drive our transformation to become an IP-driven, high performing toy company.”
Mattel Television is led by Adam Bonnett, a 21 year old Disney Channel veteran behind Hannah Montana, Descendents, Kim Possible and more.
Bonnett will work with Christopher Keenan, senior vice president and executive producer at Mattel Television, who has previously worked on short and long form content for the likes of Barbie, Thomas & Friends, American Girl, Monster High, Bob the Builder, Fisher-Price’s Little People and more.