Taf Toys secures in-store listing with Boots as Halilit celebrates another retail win for the brand

Taf Toys is celebrating a retail win for its recently launched line of developmental toys for babies, having found the range promoted from online to in-store across UK Boots stores.

A number of Taf Toys items are now available on shelf in Boots stores with product highlights including the Play & Kick In-Car Activity Centre, Cheerful Cloud Rattle, Mini-Moon Rattle and Cheeky Chick Rattle.

The listing is the latest in a string of retail wins for the Taf Toys brand that, through a distribution deal with Halilit, has recently found its Edushape and musical instrument products finding shelf space in Dunelm.

Managing director of Halilit, Judith Stark, said: “We are delighted that Taf Toys are now stocked in Boots stores. As the UK’s largest pharmacy-led health and beauty chain, it makes so much sense for Taf Toys to be a part of the baby range currently available.

‘The Taf toys brand is going from strength to strength and over the last 18 months the company has seen demand grow with customers, celebrities and influencers.”

Taff Toys subscribes to an Easier Parenting ethos that it highlights through the design and development in each of its products.

Among the ranges listed on the Boots website currently are the Developmental Pillow, Musical Newborn Cosy Gym and North Pole Four Seasons Mat.

Halilit meanwhile, is a pre-school specialist with numerous brands to its name including its own acclaimed musical instrument range.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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