Factory Entertainment and Apple Corps come together for more Beatles toys

Factory Entertainment has entered into a multi-year licensing agreement with Apple Corps Limited to further develop a range of plush toys and bath toys based on The Beatles’ Yellow Submarine film.

Products will launch in early 2019 and will include collectable metal miniatures, plush, statues, tin totes, bath toys and keychains.

The lines will be available on Factory Entertainment’s website and from various online and brick and mortar retailers.

“We are incredibly proud to again be working with Apple Corps to produce a line of high quality Beatles collectables,” said Jordan Schwartz, president and CEO of Factory Entertainment.

“Not only do we plan to revisit some of our greatest hits, but we will be debuting new items that are sure to please Beatles fans of every age. As fans ourselves, we consider the opportunity to produce Beatles products a tremendous privilege.”

Factory Entertainment will unveil several Beatles and Yellow Submarine lines at New York Toy Fair next week. The deal was brokered by Bravado International Merchandising Group, The Beatles North American agent. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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