Playmates Toys named master toy partner for Zag America’s Power Players

Zag America, the independent entertainment studio behind Miraculous: tales of Ladybug & Cat Noir has secured Playmates toys as its master toy partner for its newest animated series Power Players.

Under the new deal, Playmates Toys will develop a ‘multi-segment toy line’ that will “capture the action and adventure of the series”, as well as “provide kids with imaginative play experiences.”

Billed as an animated adventure series, Power Players follows the adventures of Axel, a bot with the ability to transform into a toy-sized action hero, as he recruits a team of toy heroes. The series has been developed by Jeremy Zag and co-produced by OnEntertainment.

On top of its master toy partner deal with Playmates, the series has been picked up by Cartoon Network and is expected to debut later this year across EMEA, APAC and USA regions.

“ZAG is thrilled to partner with the incredible team at Cartoon Network,” said Liz Grampp, senior vice president of studio and franchise marketing, ZAG.

“We love their proven success in building audiences with action-comedy formats. They have embraced the high quality visuals that set Power Players apart. In addition, we are so lucky to have PLaymates Toys, who brings a wealth of experience developing boys’ action toys from original IP, growing brands into hot toy franchises with long-term success.

“Together with our long-time collaborators, Man of Action and OnEntertainment, we have a strong team behind this breakout storytelling.”

Karl Aaronian, senior vice president of marketing, Playmates Toys, added: “Playmates Toys is elated to be working with ZAG to bring the heroes of the series to life off screen.

“With a deep-rooted history in the boys’ action category, we look forward to developing an innovative line of toys that captures the action and adventure of the series and provides kids with imaginative play experiences.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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