Moose Toys leaps into pre-school market with New York Toy Fair launch of Kindi Kids

Moose Toys is making its leap into the pre-school market with the launch of a new younger years toy line called Kindi Kids.

The range of dolls will be unveiled in full at the toy company’s stand at this year’s North American International Toy fair in New York. It will be part of a wider showcase of new releases for the year ahead.

Diversification to its portfolio will be key to the company’s success over the next 12 months, kicking off with its launch into a new age category.

On top of this, Moose Toys will be marking the fifth anniversary of it global hit Shopkins as well as launch the first licensed Shopkins mini-packs, Real Littles. It will also showcase the expansion of its award-winning Scruff-a-Luvs line and highlight new additions to its Little Live Pets portfolio.

‘2018 was a record setting year for Moose Toys which saw more category dominations, unit sales and product awards than it has seen before,’ read a statement from the toy company.

Moose has already kicked off the year in style with nominations in five Toy of the YEar Awards for its brands Pikmi Pops, Little Live, Really Rad Robots, Disney Doorables and Treasure X.

“This year we have continued to diversify our portfolio. And at Toy Fair we are showcasing some incredible new products, in new categories,” said Ronnie Frankowski, CMO at Moose Toys.

“Creativity is in our tam’s DNA and we have worked hard over the last 12 months to develop concepts and products that are market leading. In addition, we have some amazing new brand extensions celebrating fan favourites such as Little Live and Pikmi that we know our fans and partners are going to love.” 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Schleich sets new vision: ‘Shaping Storytellers for Life’

Leading toy character manufacturer Schleich GmbH is redefining its purpose and brand story with the …