Halilit warns retailers to check product authenticity as copycat products rear heads

The pre-school music specialist Halilit has issued a stark warning to retailers to check thoroughly the authenticity of all of the products they sell.

The warning follows alerts received by Halilit to a number of copycat products that have emerged on the global marketplace over the past few months. 

The firm has asked retailers to check all certification thoroughly and wishes to remind retailers and suppliers to "be cautious and alert when offered baby and pre-school instruments that resemble Halilit products."  

Halilit has built a solid reputation for quality and robust instruments over the years and has ‘placed safety at the very top of its priority list when developing products,’ since the company’s inception.

Speaking on behalf of the factory, Judith Stark, MD, said: "We have been alerted of a number of Halilit copies on the global marketplace over the past few months and wish to remind retailers and suppliers alike to be cautious and alert when offered baby and preschool instruments that resemble Halilit products. 

"We have invested considerably in ensuring our instruments are safe for babies as young as three months, and have also undergone a lengthy process to reengineer items in accordance with the implementation of the 2013 acoustic standards. 

"The copy products that we have seen lately would not, in our belief, comply with these current EN71 standards and therefore we have concerns about the authenticity of testing certification provided with these products.’

Halilit suggests anybody that is approached with replica instruments ask to see full EN71 certification from post 2013, and that should retailers be seeking genuine musical toys for babies and toddlers that they speak with the team about supply of the original Halilit brand. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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